Laura Probst
The Honest Company Head of Social Goodness
Santa Monica, CA
Laura leads corporate social responsibility efforts for The Honest Company, the family and lifestyle brand co-founded by Jessica Alba, Christopher Gavigan and Brian Lee in 2012. Her team is charged with ensuring the company fulfills its brand promise, to create a healthier and safer world for children and families. In this role, Laura oversees all social impact investments, employee engagement, cause-marketing partnerships, sustainability efforts and advocacy programs. Prior to joining The Honest Company, Laura spent 15 years helping companies forge win-win partnerships with nonprofit brands. She has had the honor of developing social goodness platforms for consumer brands like Dermalogica, Kashi, and The Container Store, media companies like NBC-Universal, Warner Bros, and WebMD, and high-profile individuals like Dr. Phil and Robin McGraw. Laura joined Honest after 10 years of leading DO GOOD. MAKE MONEY., a cause marketing consulting firm that she launched in 2005. Laura got her start in South Africa, building a women's empowerment organization that helped women start small businesses. She treasures her annual vase vacations (picking the year's adventure from a vase of possibilities), her time with her 3 young kids, and creating win-win programs that help communities thrive.
lprobst@honest.com