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avatar for Laura Probst

Laura Probst

The Honest Company
Head of Social Goodness
Santa Monica, CA
Laura leads corporate social responsibility efforts for The Honest Company, the family and lifestyle brand co-founded by Jessica Alba, Christopher Gavigan and Brian Lee in 2012. Her team is charged with ensuring the company fulfills its brand promise, to create a healthier and safer world for children and families. In this role, Laura oversees all social impact investments, employee engagement, cause-marketing partnerships, sustainability efforts and advocacy programs. Prior to joining The Honest Company, Laura spent 15 years helping companies forge win-win partnerships with nonprofit brands. She has had the honor of developing social goodness platforms for consumer brands like Dermalogica, Kashi, and The Container Store, media companies like NBC-Universal, Warner Bros, and WebMD, and high-profile individuals like Dr. Phil and Robin McGraw. Laura joined Honest after 10 years of leading DO GOOD. MAKE MONEY., a cause marketing consulting firm that she launched in 2005. Laura got her start in South Africa, building a women's empowerment organization that helped women start small businesses. She treasures her annual vase vacations (picking the year's adventure from a vase of possibilities), her time with her 3 young kids, and creating win-win programs that help communities thrive. lprobst@honest.com